The Blue is a design fiction and user experience research project completed for the Capstone Projects course. During our precedents research, I discovered several products in this space which focused only on delivering features, rather than truly considering the audience the product is meant to serve. This is my proposed solution to these problems, which sets forward an ethical precedent for technologies in this space through a brand and product which I developed. This process encompassed user research and outreach, product and interaction design, technological considerations, brand design, and future applications for The Blue. 

The goal for this project was to take a complete dive into user experience methodologies in an area which I am passionate about, the outdoor industry, and to learn more about emerging technologies in augmented reality. During the creation of The Blue, I worked with Adobe Photoshop, Illustrator, and Figma. As I continue developing this project, I would like to explore the accessibility considerations for AR systems, as well as the feasibility of The Blue's implementation.

The scrollable Figma UX Deck can be found here.