EcoChic is a platform where users find sustainable fashion products aligned with their values and budget, aiming to change consumer habits without shaming. It encourages buying responsibly and engaging with like-minded organizations. The project facilitates access to quality, affordable fashion, fostering brand loyalty and promoting sustainable habits. Market research and user interviews revealed consumer preferences for quality and affordability, but also loyalty to ethical brands. This spurred further research, identifying a gap in accessible information on sustainable practices. Using the Design Process, I developed a mobile interface prototype on Figma, enhanced by a desktop version that tracks users’ environmental impact.